An example of this type of influence is a married couple engaged in joint purchases. In some nations, the soci… The marketers should try to identify the roles within the reference group that influences the behavior of others. This explains the outside influences of others on our purchase decisions either directly or indirectly. It also includes an individual’s social class which comprises of education level, living conditions, and income. An individual draws cues regarding consumption and disposal of products from various social groups he belongs to. A consumer who has a wife and child at home would buy for them rather than spending on himself. Consumer behavior is defined as “all psychological, social & physical behavior of potential customers as they become aware of, evaluate, purchase, consume, & tell others about … We tend to pick up products our friends recommend. An individual from an upper middle class would spend on luxurious items whereas an individual from middle to lower income group would buy items required for his/her survival. We are a ISO 9001:2015 Certified Education Provider. Psychological Factors. In this article we will discuss about Consumer Behaviour: 1. Families, workplaces, religions and schools are examples of these types of factors. As we reach adulthood and enter into it, our life becomes more complex and with it our needs become more co… Family plays an important role in influencing the buying decisions of individuals. Internal or psychological factors:. An individual entering into marriage would be more interested in buying a house, car, household items, furniture and so on. Social Factors affecting Consumer Behaviour Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Understanding how to motivate your customer is a powerful tool. Like culture, it affects consumer behavior by shaping individuals’ perceptions of their needs and wants. Selection and/or peer review under responsibility of Prof. Dr. Hüseyin Arasli doi: 10.1016/j.sbspro.2012.09.029 WCBEM 2012 Psychological and social factors that influence online consumer behavior Iuliana a *, Maria-Cristiana Munthiu b , Violeta c a Academy of Economic … © Management Study Guide A consumer’s behavior also is influenced by social factors, such as the consumer’s small groups, family, and social roles and status. Reference Groups. A married individual would show strong inclination towards buying products which would benefit not only him but also his family members as compared to a bachelor. Aspirational Group. These factors are not individualistic and are external to the individual. Values, traditions, and preferences are transmitted from parents to children inherently. Consumer Buying Behaviour 8. Factors Influencing Consumer Behaviour: Cultural, Demographic, Social, Personal and Psychological Factors Factors Influencing Consumer Behaviour: Cultural Factors Affecting Consumer Behaviour. Human psychology is a major determinant of consumer behavior. Many small groups influence a person’s behavior. Humans are social beings and they live around many people who influence their buying behavior. Role of Family in Shaping Consumer Behaviour 9. Privacy Policy, Similar Articles Under - Consumer Behaviour, Psychological Factors affecting Behaviour. They … Coca-Cola is one of the most valuable and well-known brand in the word. We all live in a society and it is really important for individuals to adhere to the laws and regulations of society. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. It is undoubtedly an essential factor. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. 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